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BFound Digital · Bangkok

A Leading Hospitality Digital Marketing Agency in Bangkok

The digital marketing framework
built to drive direct bookings and reduce OTA dependency.

Get Your Free Digital AuditBelow: twelve client files. Open any of them.
Case Study · All Case StudiesAll Case Studies →
File 01 Tolani Hotels & ResortsMulti-Property Hotel Group · Thailand · Google Ads · Social Media Ads 6.9%click-through rate Open
Overview

A hospitality group operating 12 properties across Thailand, ranging from beachfront resorts to luxury villas and city hotels.

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6.9%Click-through rate (CTR): 6.9%, significantly above the typical hospitality benchmark of around 2%
3.3%Conversion rate: 3.3%, outperforming the industry average
THB 454,Cost per conversion: THB 454, delivering efficient booking acquisition
2.4 millionReach: over 2.4 million users, generating over 4.2 million impressions
143,000Engagement: over 143,000 clicks, with an average click-through rate (CTR) of 5.58%, more than double industry benchmarks
THB 1,Cost efficiency: Average cost per click (CPC) below THB 1, far lower than the common hospitality range of THB 3–6
File 02 SONO HospitalityMulti-Brand Hotel Collection · Asia · SEO 35.3 → 15.2average search position, year-over-year Open
Overview

SONO Hospitality is a regional hospitality management company overseeing a portfolio of lifestyle and luxury hotel brands across Asia, including Cross, Cross Vibe, Cross Paasha, and Away. The group operates properties across key travel destinations such as Thailand and Bali, targeting both regional and international travelers through destination-driven hospitality experiences.

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3,700Over 3,700 organic clicks generated within a month
220,000Over 220,000 search impressions recorded within a month across Google
35.3Average search position improved from 35.3 to 15.2 year-over-year
1.5%Average CTR remained stable at 1.5%
File 03 Sirru Fen FushiPrivate Island Resort · Maldives · Google Ads · SEO 1000%+ROAS Open
Overview

A luxury private island resort in the Maldives featuring overwater and beachfront villas set within a pristine lagoon. The resort serves high-value international travelers seeking exclusivity, privacy, and elevated luxury experiences in a highly competitive global market.

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1000%+1000%+ ROAS, demonstrating strong return efficiency
File 04 Na Tanao 1969Boutique Heritage Hotel · Bangkok, Thailand · SEO +3,514%impressions Open
Overview

Over a 12-month SEO collaboration with BFound Digital, Na Tanao1969 transformed from a nearly invisible boutique hometel online into one of Bangkok Old Town’s most discoverable stays. By strengthening its technical SEO foundation and launching a keyword-driven blog strategy, the property achieved exponential growth in organic visibility, sessions, and high-value keyword rankings. Several of its content pieces now also appear within Google’s AI Overview results, giving Na Tanao additional top-of-page exposure and helping even more potential guests discover the property through search.

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2,040Impressions increased from 2,040 in the first month to 73,700 (+3,514%), reflecting a significant expansion in relevant search visibility.
163Clicks increased from 163 in the first month to 832 (+410%), indicating stronger user engagement and higher intent traffic.
91%Total sessions grew 91%, indicating more users engaged with the site as visibility increased.
323%Organic sessions rose 323%, becoming the primary source of website traffic and reducing reliance on external channels.
279Expanded from a handful of branded terms to 279 ranking keywords, giving Google multiple reasons to display the website.
12Within 12 months, we secured strong rankings with 4 keywords in the Top 3, 24 in the Top 10, and 38 in the Top 20, covering searches related to Bangkok Old Town, walking routes, and local markets. By month 15, performance accelerated further, reaching 21 keywords in the Top 3 and 33 keywords in the Top 10, including visibility in AI Overview results.
File 05 Heavena Wellness & SpaDay Spa & Wellness · Bangkok, Thailand · Google Ads · Social Media Ads · Social Media Management 47.26%conversion rate on Performance Max Open
Overview

Over the course of just six months, BFound Digital helped Heavena Wellness and Spa achieve remarkable visibility and engagement for both their flagship branch and their new Sivatel location. Through strategic campaigns across social media management, paid advertising, and Google Ads, we increased awareness, built excitement around their grand opening, and generated consistent interest from potential clients directly through the LINE app.

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5.8%Click-through rate (CPC): 5.8%, more than double the typical industry benchmark.
THB 1.79Average Cost per click (CPC): THB 1.79, far below the common range of THB 3–6.
47.26%Conversion Rates: 47.26% on Performance Max and 30.1% on Search, up to 15 times higher than the industry average of 2–3%.
7 millionReach: Over 7 million views across Facebook and Instagram combined.
266%Engagement: Facebook reach grew by 266%, driving more than 18,000 interactions.
500,000Instagram: Nearly 500,000 users reached, with interactions doubling year over year.
+4 more figures on the full page
File 06 Hansar BangkokLuxury Boutique Hotel · Bangkok, Thailand · SEO · Social Media Management 213%impressions grew Open
Overview

Over a 6-month collaboration with BFound Digital, Hansar Hotel Bangkok saw their digital presence revitalized. Through a combined strategy of SEO and social media management, we increased the hotel’s online visibility, improved keyword rankings, and drove stronger engagement across social platforms, all leading to more direct interest from potential guests.

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213%A significant jump in visibility, with impressions grew 213% .
70%Ranking wins on Google, with 70% of the targeted keywords ranking and many landing in top three positions.
34-35%Organic traffic increased by 34-35% and sessions increased by 62%, which is more than double the common growth rate for hotels. This helped increase direct discovery and direct booking opportunities.
20Out of the 20 targeted keywords, around 70 percent are now ranking and both branded terms holding top 3 positions while new keywords like “private party room Bangkok” and “hotel near bts ratchadamri” have also started ranking which shows the strength of our SEO strategy in growing both branded authority and wider keyword visibility.
115,249Facebook: 115,249 organic views and 290,100 users reached, a 172.2% increase in reach.
128,733Instagram: 128,733 organic views, representing a 200% increase, with audience interactions doubling.
File 07 Burbrit Craft BeerCraft Beer Bar & Taproom · Bangkok, Thailand · Google Ads · Social Media Ads 139,000+impressions Open
Overview

When Burbrit Craft Beer prepared to launch their new branch in Phra Khanong, they turned to BFound Digital to create a buzz. Through a tailored social media advertising campaign, we built excitement, expanded brand awareness, and drew in both craft beer lovers and curious locals to discover Burbrit’s unique brewing culture.

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As published
46,000The campaign reached over 46,000 people and delivered more than 139,000 impressions, effectively building strong brand awareness in a new market.
3,600+Generated 3,600+ clicks at an average cost of $0.13 per click (~THB 4–5), with a click-through rate of 2.61%, nearly double the F&B industry benchmark.
1,900Achieved over 1,900 clicks and 200+ direct messages, totaling over 2,000 conversions. More than 3,700 actions were recorded across all campaigns, including message clicks that supported upselling, repeat visits, and community engagement.
$464.37 USDWith a total ad spend of only $464.37 USD (~THB 17,000), the campaign created substantial visibility, drove thousands of interactions, and generated real on-site visits at minimal cost.
File 08 Tree Tops Jungle LodgeEco Jungle Lodge · Yala, Sri Lanka · SEO 79%of total traffic from organic search Open
Overview

Over the course of a 6-month SEO campaign, BFound Digital partnered with Tree Tops Jungle Lodge to bring their hidden retreat in Sri Lanka onto the digital map. By optimizing their website for search engines, we boosted visibility, increased organic traffic, and positioned the lodge as a unique choice for travelers seeking eco-friendly jungle stays in Yala.

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As published
46%Visibility of impressions increased 46% compared to the month before the project started.
47%Clicks increased by 47% compared to the month before the project started.
60From 60 potential focus keywords, 13 percent are on the first page and six months after the project ended, the number of keywords ranking in the top ten increased to 24 which is 40 percent of the targeted keywords.
8,265Website sessions grew from 8,265 to 10,906, a rise of 32%. This almost doubled the industry average for organic traffic growth, which typically sits between 15-25% in a six-month period.
79%Nearly 79% of total traffic now comes from organic search, proving that Tree Tops is gaining travelers and inquiries through organic discovery rather than paid ads.
File 09 Boutique Hotel in Southern LaosRiverside Boutique Resort · Champasak, Laos · Social Media Ads 3.49%CTR Open
Overview

A boutique hotel in southern Laos, located on a secluded Mekong River island, sought to increase visibility despite its remote location. Over three months, we ran targeted social media ad campaigns, showcasing its stunning riverside setting and cultural experiences to European travel enthusiasts. The campaign successfully expanded the hotel’s reach, generated strong engagement, and connected with the right audience, demonstrating the power of an efficient and well-executed digital marketing strategy.

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0.08Achieved a remarkably low CPC of 0.08$ while maximizing budget impact.
3.49%Delivered a CTR of 3.49%
58,000Reached over 58,000 people and generated over 101,000 impressions
File 10 Kanin the Rabbit Restaurant & EateryRestaurant · Bangkok, Thailand · Social Media Management · Social Media Ads · Google Ads · SEO 70.6%conversion rate Open
Overview

Kanin the Rabbit, a pet-friendly restaurant in Bangkok, collaborated with BFound Digital to enhance its visibility and drive more reservations. We focused on optimizing their Google Maps listing and running targeted social media and ad campaigns across platforms like Facebook, Instagram. By highlighting their unique offerings—authentic Thai cuisine and a pet-friendly atmosphere—our campaigns significantly boosted local awareness and tourist interest. The result was increased engagement and reservations, with a strong focus on social media and online advertising strategies.

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800,000Over 800,000 Impressions
2,900+2,900+ conversions
89%89% reduction in cost per click
70.6%Conversion rate of 70.6%
1.8 million1.8 million impressions
1 millionReached over 1 million people
+2 more figures on the full page
File 11 Dé PhanakronBoutique Heritage Hotel · Bangkok, Thailand · Social Media Management · Social Media Ads · Google Ads · SEO 1.2 millionimpressions Open
Overview

Dé Phanakron Boutique Hotel, located in the heart of Bangkok, faced significant competition in the bustling city and struggled to reach its European audience. BFound Digital addressed these challenges with a comprehensive SEO and social media strategy, conducting a full audit and analysis of their online presence. The team crafted tailored short-term and long-term strategies, focusing on showcasing the hotel’s unique heritage, aesthetics, and local attractions. This approach helped drive engagement through targeted social media ads and Google Ads campaigns, boosting their online visibility and bookings.

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150,000Over 150,000 Impressions
3,500+3,500+ conversions
300%300% increase in click-through rate
600,000600,000 people reached
60,00060,000 link clicks
1.2 million1.2 million impressions
+2 more figures on the full page
File 12 Secret RetreatsLuxury Boutique Travel Collection · Asia · Social Media Ads · Google Ads · SEO 259%increase in website traffic Open
Overview

Secret Retreats, a collection of boutique hotels across Asia, partnered with BFound Digital to enhance their online presence after COVID-19. Through strategic social media management, targeted ads, and SEO optimization, we significantly increased website traffic, boosted engagement, and drove substantial growth in revenue from travel itineraries.

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As published
259%Website Traffic: Increased by 259% Increase 132% Conversions Click through Rate compared to previous campaign: Increase by 114%
30within 30 days
25 MillionOver 25 Million impressions Over 8 Million Reach
46%Click increase 46% compare to last year
38%Impression increase 38% compare to last year
200%Increase 200% in revenue for travel itineraries
+1 more figures on the full page
Behind the files
ServicesSix services. One system.Open

Six services. One system. Every service we offer connects to the same goal: getting more of the right people through your door, booking your rooms, or choosing you over the competition. We don’t run disconnected campaigns. We build an integrated growth engine, where SEO feeds paid ads, paid ads retarget with social proof, and social media closes the decision.

01Social Media ManagementBuild a stronger brand presence and turn followers into enquiries, bookings, and loyal customers. Our social media strategies help hotels, restaurants, and hospitality brands stay visible, engage the right audience, and drive measurable growth.
02Search Engine OptimizationIncrease your visibility where it matters most. As a hospitality digital marketing agency, we help your business rank higher on Google, attract more qualified traffic, and generate more direct enquiries and bookings over the long term.
03Google AdvertisingReach guests and customers when they are ready to book or buy. Our Google Ads campaigns are designed to increase high-intent traffic, maximise return on ad spend, and deliver more bookings, reservations, and leads.
04Social Media AdvertisingPut your brand in front of the right audience and turn awareness into action. We create targeted campaigns that help hospitality brands increase reach, drive enquiries, and generate more direct revenue through Facebook, Instagram, and other social platforms.
05Graphics and BrandingStand out in a competitive market with a brand that guests remember. We create professional branding and visual assets that strengthen your identity, build trust, and support the growth of your hospitality business.
06Web Design & DevelopmentTransform your website into a powerful sales tool. As a hospitality digital marketing agency, we design and develop websites that engage visitors, improve conversion rates, and generate more direct bookings and enquiries.
See All Our Services
AboutAbout BFound DigitalOpen

BFound Digital is a results-driven hospitality digital marketing agency in Bangkok helping hotels, restaurants, resorts, and travel brands generate more direct bookings, stronger brand visibility, and higher-quality leads.

As a leading digital marketing agency for hospitality, we create tailored strategies designed to deliver measurable growth, from increasing website traffic and improving search rankings to boosting enquiries, reservations, and return on ad spend.

Benjamin FerretBenjamin FerretFounder and CEO (& Chat GPT) of BFound Digital
Bruno FerretBruno FerretHOSPITALITY CONSULTANT
Stephane JuncaStephane JuncaHOSPITALITY CONSULTANT
Nuttapong ChantanakajonfungNuttapong ChantanakajonfungCREATIVE DIRECTOR
Chonticha ChangchaoChonticha ChangchaoSEO TEAM LEAD
Chawanrat PhaniphatChawanrat PhaniphatSOCIAL MEDIA AND CONTENT DESIGNER
Thanutcha HunlumpooThanutcha HunlumpooACCOUNT EXECUTIVE
Sasikarn SunoradechanunSasikarn SunoradechanunBUSINESS DEVELOPMENT EXECUTIVE
Wanatchaporn TreegutWanatchaporn TreegutDIGITAL STRATEGIST
Katesiri LeethonglorKatesiri LeethonglorAD OPERATIONS SPECIALIST
Teeraphat PiamsuphakapongTeeraphat PiamsuphakapongDEVELOPER
Sasinipa PuljantSasinipa PuljantCOPYWRITER
Meet The Team
MethodWhy Choose Us for Your Hospitality Business?Open
A strategy built to deliver long-term growth, not just monthly activityAs a hospitality digital marketing agency, we follow a structured growth framework designed to increase visibility, enquiries, bookings, and revenue over time, rather than relying on disconnected campaigns that reset every month.
Built specifically for the hospitality industryWe understand how hotels, restaurants, resorts, spas, and travel brands grow because hospitality is all we do. From seasonality and guest behaviour to direct bookings and OTA reliance, our strategies are designed around the realities of the industry.
Tailored to your business, not based on a generic templateEvery hospitality business has different goals. A hotel needs more direct bookings, a restaurant needs more covers, and a spa needs more appointments. We create customised strategies that fit your business model and focus on the outcomes that matter most.
Clear reporting and complete transparencyYou will always know what we are doing, why we are doing it, and what results it is generating. With regular reports, strategy calls, and performance tracking, you can clearly see how your investment is turning into growth.
Work StrategyWe don’t start campaigns on Day 1. We start with the foundation.
1ConsultUnderstand your business goals
Review your current digital presence
Analyze your competitive landscape
2Plan strategyDefine clear growth objectives
Build a tailored marketing roadmap
Select data-driven tactics
3ImplementExecute campaigns and content
Optimize website and paid ads
Monitor and refine performance
4ReportTrack key performance metrics
Share clear monthly insights
Refine strategy for long-term growth
ReviewsWhat Our Clients SayOpen

Google rating score: 5.0 of 5, based on 9 reviews

We included BFound in a formal shortlisting process on behalf of the ownership of a luxury resort affiliated with one of the world’s leading hospitality collections. They stood out early on, and we were very pleased to see them selected.
BFound has since fully validated that decision. They combine deep hospitality understanding with strong technical expertise, and take a holistic approach across both paid and organic strategy and implementation. Importantly, their work is always grounded in commercial impact, not just marketing activity.
What differentiates them is their mindset. They go the extra mile, challenge constructively, and proactively identify opportunities. They operate as a true partner.
On top of that, they are simply great people to work with. Responsive, collaborative and solution oriented.
A highly capable and genuinely committed team. We would not hesitate to recommend BFound.

Siv Forlie · Google ★★★★★

We’ve been working with BFound Digital and their team for over two years, and they stand out from every other agency we’ve partnered with in the past. The BFound Digital team takes the time to fully understand our property and its unique needs. They truly invest in learning how our business operates, and their attention to detail is impeccable. They’ve expertly managed our advertising efforts, and their strategy has significantly increased our direct bookings. I would 100% recommend BFound Digital to any business in the hospitality and travel industry, as their expertise is unparalleled.

bruno ferret · Google ★★★★★

We have worked with BFound Digital for over a year, and the results have been incredible. The team is professional and has shown great expertise. The BFound Digital team has been quick to solve problems, and they have helped us grow significantly online. Their tailor-made strategies are incredibly unique and have proven to be effective in meeting our goals. We strongly recommend BFound Digital for any businesses looking to grow online!

Secret Retreats · Google ★★★★★

I had a pitch meeting with them last week on the new SEO projects. Clearly they've done their homework and I look forward to continue working with them long-term.

Chavit Dan · Google ★★★★★

They’re very professional and easy to work with. Feels more like working with a partner than just another agency.

Milo Suwanchai · Google ★★★★★

Excellent tailored strategy to market the business. Thank you BFound!

Apichaya J · Google ★★★★★

I was impressed with the attention to detail and the effort they put into their work. Overall, they are very professional, highly knowledgeable, and their services are highly recommended.

Thomas Brand · Google ★★★★★

It’s really a very professional marketing team , highly recommended

Michel SCOUR · Google ★★★★★

Very professional, digitally savvy, and yet personally intuitive and caring. Highly recommended!

Talay Rose Bhupanidtha · Google ★★★★★
TrustTrusted By · Our Verified Digital ExpertiseOpen
AAVA Resort & SpaAccorAmbong AmbongBlistonBurbrit Craft BeerCheong GyeCross Hotels & ResortsCross Vibe Bangkok SrinakarinDe PhanakronFairmont Hotels & ResortsFiorino Cucina ItalianaGlenburn PenthouseGuestBookHansar Bangkok HotelHeavena Wellness & SpaKanin the RabbitKaysorn SiriKoa DiningLa Folie LodgeLumen Bangkok SrinakarinMathis CollectionMuang La LodgeNa Tanao 1969Secret RetreatsSecret TablesSirru Fen FushiSONO Hotels & ResortsTerraThe BohemianThe Bumble BarThe Cotton SaladaengThe Island LodgeThe Leading Hotels of the World (LHW)Tolani HotelTrans MekongTree Tops Jungle
Best Integrated Hospitality Marketing Agency 2026 – BangkokSiteMinderCloudBedsFranco-Thai Chamber of Commerce (FTCC)La French TechThai Hotels AssociationTop Clutch Social Media Marketing Company Hospitality Leisure ThailandTop Clutch Seo Company Hospitality Leisure ThailandTop Clutch Ppc Company Advertising Marketing Thailandsortlistgoogle partnercluth
Marketing Platforms and Tools
UbersuggestTikTokSynxisSemrushScreaming FrogMetricoolMetaMany ChatMangoolsLinkedInGoogle MapsGoogle Display NetworkGoogle Search ConsoleGoogle Hotel adsGoogle AdsGMBFigmaFacebook MessengerCloudbedsClayCanva2C2PGuestBook
SectorsIndustriesOpen
InsightsInsights & Digital Marketing TrendsOpen
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FAQsFrequently Asked Questions (FAQs)Open
Why choose BFound Digital as your hospitality digital marketing agency?

BFound Digital is a hospitality digital marketing agency focused exclusively on hotels, restaurants, resorts, spas, and travel brands. We create tailored strategies that help hospitality businesses increase direct bookings, generate more enquiries, strengthen their brand, and grow revenue.

What services does BFound Digital offer?

As a hospitality digital marketing agency, we provide SEO, Google Ads, social media management, social media advertising, website design and development, graphics and branding, content creation, Google Hotel Ads, and performance tracking.

Can BFound Digital help increase direct bookings?

Yes. Our strategies are designed to help hospitality businesses generate more direct bookings through SEO, Google Ads, social media advertising, and websites built to convert. This helps reduce dependence on OTAs and increase profitability.

Do you work with hotels, restaurants, and other hospitality businesses?

Yes. BFound Digital works with hotels, resorts, restaurants, cafés, spas, wellness brands, travel companies, and other hospitality businesses. Every strategy is customised to suit your business, target audience, and goals.

How long does it take to see results?

The timeline depends on the service. Google Ads and social media advertising can start generating traffic and enquiries quickly, while SEO usually takes 3 to 6 months to deliver stronger long-term results. We focus on building both immediate wins and sustainable growth.

How is BFound Digital different from other agencies?

Unlike general agencies, BFound Digital specialises only in hospitality. We understand seasonality, guest behaviour, direct bookings, OTA reliance, and the different needs of hotels, restaurants, and travel brands. Our strategies are designed specifically for the hospitality industry and focused on measurable business outcomes.

Let’s Discuss How We Can Grow Your Hospitality Business

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